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Friday, January 18, 2019

SBCC RESOURCES




HOW-TO GUIDES

The following links have critical SBCC resources. Feel free to visit these pages: 

SBCC How-to Guides are short guides that provide step-by-step instructions on how to perform core SBCC tasks.
Current How-to Guides include:
  • How to Develop a Logic Model
  • How to Develop a Communication Strategy
  • How to Do an Audience Analysis
  • How to Do Audience Segmentation
  • How to Write a Creative Brief
  • How to Conduct a Pretest
  • How to Conduct a Situation Analysis
  • How to Develop SBCC Creative Materials
  • How to Adapt SBCC Materials
  • How to Develop a Channel Mix Plan
  • How to Conduct a Root Cause Analysis
  • How to Develop a Mission Statement
  • How to Conduct a Stakeholder Workshop
  • How to Develop a Creative Concept
  • How to Design SBCC Messages
  • How to Develop a Monitoring and Evaluation Plan
  • How to Create a Brand Strategy Part 3: Developing the Personality and Look of the Brand
  • How to Create a Brand Strategy Part 2: Developing Positioning for a Branded Product, Service or Behavior
  • How to Develop Monitoring Indicators
  • How to Create a Brand Strategy Part 1: Using Audience Insight to Drive Your Brand
  • How to Conduct a Program Analysis
  • How to Test Creative Concepts
  • How to Conduct Qualitative Formative Research
Posted by Steve at 2:18 AM
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