HOW-TO GUIDES
The following links have critical SBCC resources. Feel free to visit these pages:
SBCC How-to Guides are short guides that provide step-by-step instructions on how to perform core SBCC tasks.
Current How-to Guides include:
- How to Develop a Logic Model
- How to Develop a Communication Strategy
- How to Do an Audience Analysis
- How to Do Audience Segmentation
- How to Write a Creative Brief
- How to Conduct a Pretest
- How to Conduct a Situation Analysis
- How to Develop SBCC Creative Materials
- How to Adapt SBCC Materials
- How to Develop a Channel Mix Plan
- How to Conduct a Root Cause Analysis
- How to Develop a Mission Statement
- How to Conduct a Stakeholder Workshop
- How to Develop a Creative Concept
- How to Design SBCC Messages
- How to Develop a Monitoring and Evaluation Plan
- How to Create a Brand Strategy Part 3: Developing the Personality and Look of the Brand
- How to Create a Brand Strategy Part 2: Developing Positioning for a Branded Product, Service or Behavior
- How to Develop Monitoring Indicators
- How to Create a Brand Strategy Part 1: Using Audience Insight to Drive Your Brand
- How to Conduct a Program Analysis
- How to Test Creative Concepts
- How to Conduct Qualitative Formative Research
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